Experimental marketing is about forgetting anything you have ever been taught at school and going crazy with the ultimate goal of transmitting a message to the vast audience. A very popular way you can do that is by making use of pop up events that are essentially any type of event that is planned in complete secrecy and under anyone’s radars especially the competition, and then held without prior notice in a high traffic area. Pop up events if planned correctly they can be very rewarding but also risky if not executed correctly by professionals.
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